Teams are slammed with more information, dispersed team members and new tech stack tools to learn. How can they better self-manage daily tasks, iterations, milestones, budgets and team communications?
Fundamentally agile marketing is about purpose, workflows, data, flexibility and speed. It's a fast-paced approach to creating content, launching campaigns, generating leads, and converting customers. The focus is people over processes and the top priority is the customer.
The Agile Marketing Manifesto outlines the value of this approach.