Mobile is fast, personal and the most powerful communication channel in history. Eighty-five percent of smartphone users access their email on their mobile devices. We're also seeing a dramatic rise of video consumption on mobile.
Teams should come together to use SMS (texting) and MMS (picture messaging) for communication because texting gives allows you reach people fast, with time sensitive offers. SMS and MMS are virtually guaranteed to be read (on average within 90 seconds).
More importantly, with permission, you're interactions give value by communicating in the manner they prefer. With these channels you can strengthen relationships, boost your brand ROI and stand out from your competition.