We're both hardwired and hungry for good digital content. In fact, people remember stories 22 times more than data and facts. Stories stir up our emotions and can create an empathic bond with the audience. It's a powerful tool for customer conversions, yet many brands aren't using storytelling as part of their overall content planning strategy.
What are the top three to five things customers are wanting to do? How much do you understand their pains, fears and stresses? Put the answer to these in your communications.
Where can you go for the best stories? Get curious, ask questions and make it a priority for everyone to field customer experiences and stories from customers, employees, partners and various company touch points.